Nike represents global sports culture, style and the pursuit of greatness. They are passionate about the potential of each individual and believe that everyone should have the tools to reach their full potential. They invest in their employees, inspiring new ideas, methods and products that direct the future of sport. 

For Nike, innovation is about raising human potential. His obsession is to meet the needs of the best athletes, using his Insight to create products that are visually pleasing and useful to everyone.