The John Elliott brand was created in the spring of 2012, born as a concept of John with his best friend and business partner, Aaron Lavee. They presented their first collection in Spring 2013. 

This project has been his passion from a small one, stems from the results of every problem he has had with his own wardrobe. It began with basic pieces, focusing on fits Modern, functional and unique fabrics. The main thing: to pay attention to every detail.

As they grow up, they are always striving to remember their beginnings as a company and where they are today as they continue to drive innovation and the improvement of their products and thus hope to be able to create the classics of the future.