Ambush began as a line of experimental jewelry with designs inspired by the aesthetics of Tokyo. Then the brand was transformed and began to create unisex collections. He made his debut in Paris in 2015. In 2017, Ambush was selected from 1 of the 8 finalists for the LVMH award. 

The handmade pieces are part of the unique and unique style that have made the brand collaborate with large industry such as Louis Vuitton, Sacai, Undercover, Off-White, Shu Uemura and Nike. Ambush opened its first store in September 2016 in Tokyo, a space that represents what the brand is creatively.