adidas Originals and the emerging platform Girls Are Awesome have come together to create a versatile collection that celebrates the creators, and which is presented in an eye-catching visual campaign that includes the most iconic figures in the family Gaa.

Girls are Awesome strives to increase female representation by inspiring, elevating and empowering women and girls around the world by exposing role models as cultural facilitators. In addition, with its growing community on digital platforms and through social initiatives and partnerships, Girls Are Awesome seeks to create conditions conducive to change through culture, government and practical tools.

The collection features various re-interpretations of the iconic silhouette Superstar like the Superstar Bold x Girls Are Awesome, Including a high sole with heel patch, a pair of matching laces and a range of pink and light grey colors. On the other hand, the Superstar Girls Are Awesome It comes with white leather, orange interiors and grey, purple, orange and mint suede accents, plus iridescent logos.

The campaign stars 9 role models of Girls Are Awesome that have transformed the world of music, art and sport.

Introducing Simone Klimmech, illustrator and tattoo artist; Laura Kaczmarek, skater and photographer; The musician Kinck; Maymi As-GariFootballer Freestyle; Silhoutte and Q.Marzi rappers and producers; Nagwa Brown, a wheelchair player; The actor May Simon And Melissa Inya, Soul music singer.

The collection of footwear by adidas Originals x Girls are Awesome Already is available in Amy.


April 27, 2020 — Adriana Gonzalez Cerecero

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