It began in Germany but nowadays it presents itself as a global mark. Its mission: to be the best company of sports in the world.
Everything what they do takes the sport as an end, since this activity is a central element in all the cultures and societies and is the base for the health and the happiness of every individual. They believe that, by means of the sport, they have the power to change lives. This way of thinking is how the company takes, how one works with collaborators, how the products are created and how a relation is created with the consumers.